A service account for a one-to-one
service to improve your customer
A subscription account to inform about your brand, products
Lancôme, Bonpoint, Coach ,Piaget and many other luxury Maisons and premium brands to take this shift.
PIAGET’s service account aims to enrich Piaget fans’ brand knowledge and better service existing clients/prospects.
Three key sections:
All about Piaget – brand story, craftsmanship, the collection, celebrity stories, news, etc.
Piaget open class – knowledge about watches and jewellery
Service- store locater and instant messaging with client service provided.
Lancôme service account is a powerful platform that is integrated with Lancôme existing CRM program system and online community. The followers of the account can directly identify themselves if they are Lancôme members and directly redeem their rewards. They can also post and share comments of the products directly via this service account.
Coach uses Wechat not only to serve their clients and prospects, but also to launch social campaigns. During Chinese New Year, Coach launched a style contest on Wechat that generated huge voice and big participation rate on the number 1 social app in China.
Bonpoint uses Wechat as a platform to build brand awareness. Through its brand subscription account, it communicates with fans about its brand history, collection and store information