Context and goals:

• Recruiting and developping e-customer loyalty towards women over 50 yo / high professional groups.
• Reinforcing Clarins’ leader position on the anti-age market.
• Unveiling the brand and the product range with a different angle.
• Creating buzz and getting the viewers to share it with their friends.

How we figured it out:

• The concept:
  • The 20-40-year-old daughter becomes Clarins’ambassador towards her mother.
  • The claim: « She gave you life, offer her Light » which perfectly fits with the campaign’s name, i.e. Vital Light.

• The project includes:
  • A video-sharing website and an online game between the mothers and the daughters.
  • 3 international website versions for France, Canada and Switzerland.