var ProjectsData = { projects : [{"ID":885,"post_author":"2","post_date":"2013-01-16 13:29:24","post_date_gmt":"2013-01-16 13:29:24","post_content":"<p>Not only a leading luxury skincare brand, La Mer also play an important role in worldwide ocean protection career. Therefore, DouBan.com is a SNS platform recommended for them to communicate charity campaign.<\/p>\r\n<p>Quite different from the universality of weibo, Douban is a segmented social network for the people who care about environment and cultural exchange.<\/p>\r\n<p>With the differentiation of SNS strategy, La Mer can balance the communication of product marketing and branding.<\/p>","post_title":"LA MER CHARITY CAMPAING ON DOUBAN","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"campagne-caritative-de-la-mer-sur-douban","to_ping":"","pinged":"","post_modified":"2013-01-16 13:33:54","post_modified_gmt":"2013-01-16 13:33:54","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/campagne-caritative-de-la-mer-sur-douban\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/la_imagedefond.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/lamer_logoprojet.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":876,"post_author":"2","post_date":"2013-01-16 13:22:34","post_date_gmt":"2013-01-16 13:22:34","post_content":"<p>La Mer joined The Est\u00e9e Lauder Companies' family of brands in 1995. Sold in more than 50 countries, La Mer represents supreme luxury and transformative, high-performance skincare.\u00a0<\/p>","post_title":"LA MER","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"la-mer","to_ping":"","pinged":"","post_modified":"2013-07-22 16:01:54","post_modified_gmt":"2013-07-22 16:01:54","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/la-mer\/","menu_order":35,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };
Not only a leading luxury skincare brand, La Mer also play an important role in worldwide ocean protection career. Therefore, DouBan.com is a SNS platform recommended for them to communicate charity campaign.
Quite different from the universality of weibo, Douban is a segmented social network for the people who care about environment and cultural exchange.
With the differentiation of SNS strategy, La Mer can balance the communication of product marketing and branding.