Not only a leading luxury skincare brand, La Mer also play an important role in worldwide ocean protection career. Therefore, is a SNS platform recommended for them to communicate charity campaign.

Quite different from the universality of weibo, Douban is a segmented social network for the people who care about environment and cultural exchange.

With the differentiation of SNS strategy, La Mer can balance the communication of product marketing and branding.


La Mer joined The Estée Lauder Companies' family of brands in 1995. Sold in more than 50 countries, La Mer represents supreme luxury and transformative, high-performance skincare.