Louis XIII launches two webisodes of <King with Genius>, stories about two Chinese entrepreneurs’ life shift. The webisode is directed by famous HongKong new wave director, Stanley KWAN.

60 Chinese real estate tycoons and media giants were selected as key opinion leaders to promote these two videos through the weibo. They are the key persons in the ecosystem of luxury cognac targeting consumers and can share the value of <King with Gunius>

2 million of viewership of the videos are achieved within one month.

Louis XIII

A product of passion combined with patience, Louis XIII cognac is a blend of 1200 eaux-de-vie produced in the Grande Champagne territory of the Cognac region and aged in ‘tierçons’, oak barrels that are a hundred or more years old. Four generations of cellar-masters have passed on this savoir-faire from generation to generation since 1874, when Paul-Émile Rémy Martin created ‘Louis XIII’ so as to offer you one of the finest cognacs in the world.