var ProjectsData = { projects : [{"ID":815,"post_author":"2","post_date":"2013-01-14 16:22:56","post_date_gmt":"2013-01-14 16:22:56","post_content":"<p>Louis XIII launches two webisodes of <King with Genius>, stories about two Chinese entrepreneurs\u2019 life shift. The webisode is directed by famous HongKong new wave director, Stanley KWAN.<\/p>\r\n<p>60 Chinese real estate tycoons and media giants were selected as key opinion leaders to promote these two videos through the weibo. They are the key persons in the ecosystem of luxury cognac targeting consumers and can share the value of <King with Gunius><\/p>\r\n<p>2 million of viewership of the videos are achieved within one month.<\/p>","post_title":"KING WITH GENIUS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"king-with-genius","to_ping":"","pinged":"","post_modified":"2013-01-15 17:43:49","post_modified_gmt":"2013-01-15 17:43:49","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/king-with-genius\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/Image2.gif","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/louis13.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":766,"post_author":"2","post_date":"2012-10-01 14:02:25","post_date_gmt":"2012-10-01 14:02:25","post_content":"<p>A product of passion combined with patience, Louis XIII cognac is a blend of 1200 eaux-de-vie produced in the Grande Champagne territory of the Cognac region and aged in \u2018tier\u00e7ons\u2019, oak barrels that are a hundred or more years old. Four generations of cellar-masters have passed on this savoir-faire from generation to generation since 1874, when Paul-\u00c9mile R\u00e9my Martin created \u2018Louis XIII\u2019 so as to offer you one of the finest cognacs in the world. \u00a0\u00a0<\/p>","post_title":"Louis XIII","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"louis-xiii","to_ping":"","pinged":"","post_modified":"2013-07-22 16:01:54","post_modified_gmt":"2013-07-22 16:01:54","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/louis-xiii\/","menu_order":45,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":768,"post_author":"2","post_date":"2012-10-05 14:23:18","post_date_gmt":"2012-10-05 14:23:18","post_content":"<p>For the launch of its Jeroboam, Louis XIII consulted Same Same on how to generate digital visibility for the brand and to create buzz around the event. A launch like this also needed to arouse curiosity and create a desire among cognac lovers the world over. To illustrate the carafe\u2019s exceptional dimensions, the agency therefore decided to develop a global package in conjunction with international bloggers. A digital\/real life mix was created so as to give Louis XIII cognac a modern identity without betraying its qualities of authenticity, since all the bloggers concerned had really tasted the \u201clegend\u201d. <br \/>This event thus succeeded in generating a level of international interest thanks to a specific PR package in China, a partnership with 55 bloggers from 30 of the planet\u2019s largest cities in 10 different countries, resulting in the digital launch being followed by 3000 lovers of fine cognac.<\/p>\r\n<p> <\/p>","post_title":"Have a taste of legend","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"have-a-taste-of-legend","to_ping":"","pinged":"","post_modified":"2013-01-15 17:45:35","post_modified_gmt":"2013-01-15 17:45:35","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/have-a-taste-of-legend\/","menu_order":6,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-louis-XIII.jpg","project_logo":"<img width=\"470\" height=\"207\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-louis-XIII2-470x207.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":766,"post_author":"2","post_date":"2012-10-01 14:02:25","post_date_gmt":"2012-10-01 14:02:25","post_content":"<p>A product of passion combined with patience, Louis XIII cognac is a blend of 1200 eaux-de-vie produced in the Grande Champagne territory of the Cognac region and aged in \u2018tier\u00e7ons\u2019, oak barrels that are a hundred or more years old. Four generations of cellar-masters have passed on this savoir-faire from generation to generation since 1874, when Paul-\u00c9mile R\u00e9my Martin created \u2018Louis XIII\u2019 so as to offer you one of the finest cognacs in the world. \u00a0\u00a0<\/p>","post_title":"Louis XIII","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"louis-xiii","to_ping":"","pinged":"","post_modified":"2013-07-22 16:01:54","post_modified_gmt":"2013-07-22 16:01:54","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/louis-xiii\/","menu_order":45,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };