var ProjectsData = { projects : [{"ID":935,"post_author":"1","post_date":"2013-03-08 10:57:19","post_date_gmt":"2013-03-08 10:57:19","post_content":"<p>On the occasion of its exhibition \"L'Art de la Haute Joaillerie\" at the Museum of Decorative Arts in Paris, Van Cleef & Arpels consulted our agency about the launching of an across-the-board strategy to increase the exhibition's visibility and provide visitors with an enhanced experience. With this in mind, SAME SAME but different developed a series of digital tools, including a multi-support HTML5 site, a Facebook feature intended for fans of the Maison, and an Audioguide application on iOs and Android in 4 languages enabling visitors both to discover exclusive content about the exhibition's most outstanding pieces and to leave their comments in a digital visitors' book.<\/p>","post_title":"The Art of High Jewellery","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lart-de-la-haute-joaillerie","to_ping":"","pinged":"","post_modified":"2013-03-08 11:03:02","post_modified_gmt":"2013-03-08 11:03:02","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/lart-de-la-haute-joaillerie\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/vca_haute_joaillerie_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0008_artdeco.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.artdelahautejoaillerie-vancleefarpels.com\/\" target=\"_blank\">> See the website<\/a>","client":{"ID":158,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vend\u00f4me in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items. \u00a0 \u00a0<\/p>","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-07-11 16:23:10","post_modified_gmt":"2014-07-11 16:23:10","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/van-cleef-and-arpels\/","menu_order":64,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":777,"post_author":"2","post_date":"2012-10-10 13:47:59","post_date_gmt":"2012-10-10 13:47:59","post_content":"<p>To open the doors of Van Cleef & Arpels\u2019 recently renovated workshops, \u201cSame Same but different\u201d has designed an interactive video tour at an angle of 360\u00ba so as to allow Internet users to enjoy a ground-breaking immersive experience. Through the 8 rooms in which the brand\u2019s finest items are created, photographs and video content invite the visitor to discover the passionate dedication to their craft of the nimble-fingered men and women who work there.<\/p>\r\n<p>For an even more immersive experience, a version of this visit using Kinect technology is proposed at exhibitions of Van Cleef & Arpels jewellery all over the world.<\/p>","post_title":"Workshops seen at 360\u00ba","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"360-ateliers","to_ping":"","pinged":"","post_modified":"2013-02-13 10:56:43","post_modified_gmt":"2013-02-13 10:56:43","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/360-ateliers\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/vca_ateliers_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"213\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-atelier-470x213.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.vancleefarpels.com\/ww\/en\/the-maison\/782\/Virtual%20tour%20of%20the%20workshops\" target=\"_blank\">> See the video<\/a>","client":{"ID":158,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vend\u00f4me in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items. \u00a0 \u00a0<\/p>","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-07-11 16:23:10","post_modified_gmt":"2014-07-11 16:23:10","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/van-cleef-and-arpels\/","menu_order":64,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":781,"post_author":"2","post_date":"2012-10-10 13:42:27","post_date_gmt":"2012-10-10 13:42:27","post_content":"<p>To unveil the new interpretation of the Pierre Arpels watch by Van Cleef & Arpels while respecting its discreet and sophisticated elegance, the \u201cSame Same but different\u201d creative teams designed a promotional film to take Internet users back in time through a craftsman\u2019s concept enhanced by 3D. The end result, close to the style and elegance of the original item, conveys a certain idea of sobriety and delicate sophistication that was so dear to Pierre Arpels. \u00a0 \u00a0<\/p>","post_title":"Pierre Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pierre-arpels","to_ping":"","pinged":"","post_modified":"2013-02-13 10:43:05","post_modified_gmt":"2013-02-13 10:43:05","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/pierre-arpels\/","menu_order":10,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-Pierre-arpels.jpg","project_logo":"<img width=\"470\" height=\"213\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-Pierre-arpels-470x213.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"<a href=\"http:\/\/youtu.be\/LNURnsD7w84\" target=\"_blank\">> See the video on Youtube<\/a>","client":{"ID":158,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vend\u00f4me in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items. \u00a0 \u00a0<\/p>","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-07-11 16:23:10","post_modified_gmt":"2014-07-11 16:23:10","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/van-cleef-and-arpels\/","menu_order":64,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":779,"post_author":"2","post_date":"2012-10-05 14:20:19","post_date_gmt":"2012-10-05 14:20:19","post_content":"<p>Van Cleef & Arpels offers Internet users a digital package entitled \u201cDays of Luck\u201d, in reference to its Palais de la Chance high jewellery collection, and which takes the form of a participatory almanac built around the concept of Luck, a recurrent theme in the brand\u2019s universe.<br \/>The \u201cSame Same but different\u201d agency designed an extremely complete digital package translated into the four languages of Van Cleef & Arpels\u2019 priority markets. The website, conceived to be shared on the social networks (not only Facebook, Twitter and Weibo but also Pinterest), is fully compatible with iPad.<\/p>","post_title":"Days of Luck","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"days-of-luck","to_ping":"","pinged":"","post_modified":"2013-02-13 10:46:57","post_modified_gmt":"2013-02-13 10:46:57","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/days-of-luck\/","menu_order":4,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/vca_dol_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"205\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-DOL-470x205.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"<a href=\"http:\/\/www.days-of-luck-vancleefarpels.com\/\" target=\"_blank\">> See the website<\/a>","client":{"ID":158,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vend\u00f4me in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items. \u00a0 \u00a0<\/p>","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-07-11 16:23:10","post_modified_gmt":"2014-07-11 16:23:10","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/van-cleef-and-arpels\/","menu_order":64,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '3' };