Van Cleef & Arpels offers Internet users a digital package entitled “Days of Luck”, in reference to its Palais de la Chance high jewellery collection, and which takes the form of a participatory almanac built around the concept of Luck, a recurrent theme in the brand’s universe.
The “Same Same but different” agency designed an extremely complete digital package translated into the four languages of Van Cleef & Arpels’ priority markets. The website, conceived to be shared on the social networks (not only Facebook, Twitter and Weibo but also Pinterest), is fully compatible with iPad.

Van Cleef & Arpels

The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vendôme in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items.