L’ECOLE VAN CLEEF & ARPELS
Context & objectives:
• Develop the High Jewelry Van Cleef & Arpels’ l’Ecole reputation
• Communicate on social networks with a high quality requirement
Our answer:
• A partnership with James Bort, a star blogger for exclusive photo reports
• A photo blog on the microblogging platform chosen by fans of images, beauty, luxury and fashion: Tumblr