Context and goals:

• Offering a strong digital experience, which is relevant to the existing brand’s platform
• Feeding Universal Music Mobile’s prospects database

How we figured it out:

• By creating a Facebook application to mainly reach the 15/25 yo
• By creating a simple and effective insight, i.e. Win THE birthday of your life !
• By setting up a strategy that encourages the « viral bonus », i.e. by multiplying the number of registered users and the discovery of the brand