UNIVERSAL MUSIC MOBILE - Facebook application (June ‘10)
Context and goals:
- Offering a strong digital experience, which is relevant to the existing brand’s platform
- Feeding Universal Music Mobile’s prospects database
How we figured it out:
- By creating a Facebook application to mainly reach the 15/25 yo
- By creating a simple and effective insight, i.e. Win THE birthday of your life !
- By setting up a strategy that encourages the « viral bonus », i.e. by multiplying the number of registered users and the discovery of the brand