var ProjectsData = { projects : [{"ID":319,"post_author":"2","post_date":"2012-10-04 15:12:04","post_date_gmt":"2012-10-04 15:12:04","post_content":"<p>A l\u2019occasion de la derni\u00e8re f\u00eate des m\u00e8res, L\u2019Occitane en Provence a lanc\u00e9 plusieurs nouveaut\u00e9s parfum et maquillage de la gamme Pivoine Flora. Pour l\u2019occasion, Same Same a d\u00e9ploy\u00e9 un dispositif digital europ\u00e9en. Un site \u00e9v\u00e9nementiel pr\u00e9sentait l\u2019univers parfum et maquillage de la gamme. Avec le concours de quelques grandes blogueuses beaut\u00e9 europ\u00e9ennes il proposait divers tutoriels maquillage. Afin d\u2019enrichir la base de donn\u00e9e europ\u00e9enne, un jeu concours a \u00e9t\u00e9 un mis en place. Enfin, un film 3D r\u00e9solument po\u00e9tique a permis de d\u00e9velopper la visibilit\u00e9 de la marque sur les blogs et les sites via une campagne de seeding virale.<\/p>","post_title":"Pivoine Flora","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pivoine-flora","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:19","post_modified_gmt":"2012-10-17 13:34:19","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=319","menu_order":11,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-pivoine.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/0001_occitane_pivoine.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"","client":{"ID":276,"post_author":"2","post_date":"2012-10-01 13:55:59","post_date_gmt":"2012-10-01 13:55:59","post_content":"<p>Engag\u00e9e depuis 1976 dans le d\u00e9veloppement durable, L'Occitane d\u00e9veloppe des produits cosm\u00e9tiques naturels ou biologiques bas\u00e9s sur l\u2019aromath\u00e9rapie et la phytoth\u00e9rapie<\/p>","post_title":"L'Occitane en Provence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"loccitane-en-provence","to_ping":"","pinged":"","post_modified":"2013-12-12 15:38:40","post_modified_gmt":"2013-12-12 15:38:40","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=276","menu_order":34,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":297,"post_author":"2","post_date":"2012-10-01 16:23:01","post_date_gmt":"2012-10-01 16:23:01","post_content":"<p>Pour assurer un lancement remarqu\u00e9 de la nouvelle gamme de soin de la marque en Europe, Same Same a mis au point un dispositif riche de plusieurs leviers digitaux puissants\u00a0: un site \u00e9v\u00e9nementiel pr\u00e9sentant la nouvelle gamme sous toutes ses facettes, un jeu concours mettant en lumi\u00e8re les boutiques L\u2019Occitane en Provence, et une campagne display europ\u00e9enne. La vid\u00e9o \u00e9tait aussi au c\u0153ur du dispositif avec un film po\u00e9tique, r\u00e9alis\u00e9 en 3D, largement diffus\u00e9 sur les sites vid\u00e9o et les blogs. Et puisqu\u2019une campagne de lancement, dans le secteur beaut\u00e9, ne saurait \u00eatre compl\u00e8te sans le concours des blogs, une op\u00e9ration de teasing impliquant les blogueuses cosm\u00e9tiques europ\u00e9ennes plus influentes a permis de lancer le buzz autour de la gamme l\u2019Ang\u00e9lique.<\/p>","post_title":"L\u2019ang\u00e9lique","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"langelique","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:20","post_modified_gmt":"2012-10-17 13:34:20","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=297","menu_order":21,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-angelique.jpg","project_logo":"<img width=\"470\" height=\"211\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-angelique-470x211.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"","client":{"ID":276,"post_author":"2","post_date":"2012-10-01 13:55:59","post_date_gmt":"2012-10-01 13:55:59","post_content":"<p>Engag\u00e9e depuis 1976 dans le d\u00e9veloppement durable, L'Occitane d\u00e9veloppe des produits cosm\u00e9tiques naturels ou biologiques bas\u00e9s sur l\u2019aromath\u00e9rapie et la phytoth\u00e9rapie<\/p>","post_title":"L'Occitane en Provence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"loccitane-en-provence","to_ping":"","pinged":"","post_modified":"2013-12-12 15:38:40","post_modified_gmt":"2013-12-12 15:38:40","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=276","menu_order":34,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };