var ProjectsData = { projects : [{"ID":887,"post_author":"2","post_date":"2013-01-11 13:24:42","post_date_gmt":"2013-01-11 13:24:42","post_content":"<p>Printemps, which has been setting the pace in fashion for nearly 150 years, has formed a unique partnership with Dior based on the theme of \"Parisian Inspirations\".<br \/>To showcase this exciting joint initiative, <br \/>SAME SAME but different has joined forces with Printemps to maximise the potential of the website dedicated to its Chinese clientele. Furthermore, Printemps's particularly active Weibo account has also been customised with a special look inspired by the fairy-tale atmosphere of the Christmas season.<\/p>","post_title":"Parisian Inspirations","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inspirations-parisiennes","to_ping":"","pinged":"","post_modified":"2014-10-09 16:39:55","post_modified_gmt":"2014-10-09 16:39:55","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/inspirations-parisiennes\/","menu_order":58,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/cover-SameSame2.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":769,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Based in the heart of the French capital, Printemps is a chain of department stores that has established its market position mainly on fashion, luxury and beauty brands. Printemps is also one of the French market leaders in the wedding list sector.<\/p>\r\n<p>A historical monument in its own right and one of the city\u2019s distinctive landmarks, the Printemps flagship store is situated in Boulevard Haussmann in the 9th arrondissement of Paris. There, on the 9th floor, you will find Paris spread out at your feet: this exceptional location gives you a panoramic view of the capital\u2019s finest architectural masterpieces.<\/p>\r\n<p>The brand today has 21 stores, with 5 in Paris and the surrounding region (including the Boulevard Haussmann store), 15 in the French regions and one in Tokyo.<\/p>","post_title":"PRINTEMPS DEPARTMENT STORE","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2014-10-09 09:09:33","post_modified_gmt":"2014-10-09 09:09:33","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/printemps\/","menu_order":44,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":771,"post_author":"2","post_date":"2012-10-15 09:29:58","post_date_gmt":"2012-10-15 09:29:58","post_content":"<p>As a fashion trendsetter, Printemps decided to open its doors to the Japanese artist Yayoi Kusama and his creations for Louis Vuitton to celebrate \u201cGraphic Fashion\u201d, an event that has literally invaded the Printemps Boulevard Haussmann store in the form of a pop-up shop.<\/p>\r\n<p>To mark this major collaboration, \u201cSame Same but different\u201d helped Printemps astutely to adjust its existing digital levers by customising the header of its Chinese website and revamping the Weibo Printemps account. In addition, so as to respond to the enthusiasm of its Chinese customers for the store\u2019s digital content, \u201dSame Same but different\u201d placed an article dedicated to this event on the Chinese website so as to make the Chinese public more aware of French fashion codes.<\/p>","post_title":"Graphic Fashion ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"graphic-fashion","to_ping":"","pinged":"","post_modified":"2014-10-09 16:39:56","post_modified_gmt":"2014-10-09 16:39:56","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/graphic-fashion\/","menu_order":107,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/cover-SameSame5.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":769,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Based in the heart of the French capital, Printemps is a chain of department stores that has established its market position mainly on fashion, luxury and beauty brands. Printemps is also one of the French market leaders in the wedding list sector.<\/p>\r\n<p>A historical monument in its own right and one of the city\u2019s distinctive landmarks, the Printemps flagship store is situated in Boulevard Haussmann in the 9th arrondissement of Paris. There, on the 9th floor, you will find Paris spread out at your feet: this exceptional location gives you a panoramic view of the capital\u2019s finest architectural masterpieces.<\/p>\r\n<p>The brand today has 21 stores, with 5 in Paris and the surrounding region (including the Boulevard Haussmann store), 15 in the French regions and one in Tokyo.<\/p>","post_title":"PRINTEMPS DEPARTMENT STORE","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2014-10-09 09:09:33","post_modified_gmt":"2014-10-09 09:09:33","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/printemps\/","menu_order":44,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":770,"post_author":"2","post_date":"2012-09-28 09:21:36","post_date_gmt":"2012-09-28 09:21:36","post_content":"<p>Paris, the eternal capital of fashion, continues to attract each year vast numbers of tourists from all over the world. Printemps, one of the city\u2019s most prestigious stores, turned to Same Same to design an operation capable of attracting the attention of a Chinese clientele increasingly seduced by French-style shopping. Relying on its perfect knowledge of Chinese consumers, Same Same was able to design a website that responds to their desires and needs. The social networks were another essential axis of the strategy put in place, notably through the creation and promotion of a Weibo account and a Youku profile, which required a perfect acquaintanceship with Chinese language and culture. Various operations with Chinese e-influencers also made it possible to create a buzz around the famous Boulevard Haussmann store. Finally, so as not to neglect an important aspect, product referencing, the agency launched campaigns based on key words specially conceived to get through to enthusiasts for luxury items in China and potential tourists for future visits to Europe. \u00a0 \u00a0\u00a0<\/p>","post_title":"Printemps Paris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2014-10-09 16:39:57","post_modified_gmt":"2014-10-09 16:39:57","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/printemps-paris\/","menu_order":150,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/cover-SameSame.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.printempsparis.cn\/\" target=\"_blank\">> See the website <\/a><a href=\"http:\/\/youtu.be\/CZpg-a4CPj8\" target=\"_blank\">> See the video on Youtube<\/a>","client":{"ID":769,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Based in the heart of the French capital, Printemps is a chain of department stores that has established its market position mainly on fashion, luxury and beauty brands. Printemps is also one of the French market leaders in the wedding list sector.<\/p>\r\n<p>A historical monument in its own right and one of the city\u2019s distinctive landmarks, the Printemps flagship store is situated in Boulevard Haussmann in the 9th arrondissement of Paris. There, on the 9th floor, you will find Paris spread out at your feet: this exceptional location gives you a panoramic view of the capital\u2019s finest architectural masterpieces.<\/p>\r\n<p>The brand today has 21 stores, with 5 in Paris and the surrounding region (including the Boulevard Haussmann store), 15 in the French regions and one in Tokyo.<\/p>","post_title":"PRINTEMPS DEPARTMENT STORE","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2014-10-09 09:09:33","post_modified_gmt":"2014-10-09 09:09:33","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/client\/printemps\/","menu_order":44,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };