For Nicolas Ghesquière’s second collection, Louis Vuitton is offering to the Grand Public a trunk show from Los Angeles to Beijing to present the know-how and the legacy of the Maison.



SAME SAME but different choose to bring up this exhibition on the most innovative and popular social media in Asia to relay the Maison’s creativity.
WeChat calls out the Grand Public and its ability to share the information before the exhibition while Ibeacon structures their exhibition visit. The many features of WeChat QR code, «Shake Shake», deliver playfulness and mystery to the discovery thus encouraging the UGC creation and shares.