var ProjectsData = { projects : [{"ID":941,"post_author":"1","post_date":"2013-03-08 11:05:38","post_date_gmt":"2013-03-08 11:05:38","post_content":"<p>Longchamp launches its digital flagship! Launched early in the new year, this is in fact a new version of its website in the form of a new Digital Flagship equipped with a nifty creative platform. Apart from being a superb shop-window, this refined new website combines in-house content with e-commerce features, and acts as a new online showcase for the brand. Pages have been simplified to ensure more effective use of space and site users can at least now see the product with their own eyes. This is one of the first websites in the luxury sector developed in consideration of \u00a0\"responsive design\" - a highly innovative choice that adapts to all screen sizes, with customised browsing and aesthetics adapted to every support. The website was designed to express two key values of the luxury sector: refinement and simplicity, so as to immerse the user in the atmosphere of a real boutique. The website will come online during the course of 2013 in all countries, and was launched in Europe in January 2013. \u00a0 \u00a0<\/p>","post_title":"Reworking of the Longchamp.com site","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"refonte-du-site-longchamp-com","to_ping":"","pinged":"","post_modified":"2013-03-08 11:11:54","post_modified_gmt":"2013-03-08 11:11:54","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/refonte-du-site-longchamp-com\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/serve-2d_longchamp.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/uk.longchamp.com\/\" target=\"_blank\">> See the website<\/a>","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":743,"post_author":"2","post_date":"2012-10-05 13:31:05","post_date_gmt":"2012-10-05 13:31:05","post_content":"<p>To accompany the Kate Moss for Longchamp collection, a digital package to match the impact of the event was clearly required. And this is exactly what the agency offered Internet users. \u00a0An international event mini-website offered the opportunity to create a personalised moodboard by selecting iconic images of the famous top model and to win a bag signed by Kate Moss, an effective way to expand the advertiser\u2019s database and to provide Internet users with a unique experience. Finally, exclusive advertorials created for the main international on-line media (Vogue, Elle, Grazzia, Aufeminin, Joyce, Inrockuptibles, etc.) provided the operation with strategic media support.<\/p>","post_title":"Kate Moss pour Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lancement-de-la-ligne-kate-moss","to_ping":"","pinged":"","post_modified":"2013-01-11 15:45:56","post_modified_gmt":"2013-01-11 15:45:56","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/kate-moss-pour-longchamp\/","menu_order":7,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/KM_header.jpg","project_logo":"<img width=\"470\" height=\"211\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/KM_logo-470x211.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":161,"post_author":"1","post_date":"2012-08-16 08:32:44","post_date_gmt":"2012-08-16 08:32:44","post_content":"<p>The launch of a new Longchamp bag is always an event for which an Internet campaign needs to create the appropriate impact. \u201cKeep On Riding\u201d, the brand\u2019s latest model, evokes the image of the modern Amazon, embodied by Audrey Marnay in a series of Internet films with some of Paris\u2019s best-known locations as a backdrop. An interactive experience that uses the most powerful video platforms available. To further develop the package\u2019s impact, the agency decided to invite three influential bloggers to participate: \u201cLe Blog de la M\u00e9chante\u201d (France), Yoka (China) and Fashion Toast (USA). \u00a0 \u00a0<\/p>","post_title":"Keep on riding","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-on-riding","to_ping":"","pinged":"","post_modified":"2013-01-11 15:49:36","post_modified_gmt":"2013-01-11 15:49:36","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/project\/keep-on-riding\/","menu_order":20,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/serve-2c-keepon.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/logo-keeponriding.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/youtu.be\/rnqj5NLqbEg\" target=\"_blank\">> See on Youtube<\/a>","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":188,"post_author":"1","post_date":"2012-08-13 12:08:37","post_date_gmt":"2012-08-13 12:08:37","post_content":"<p>Constantly searching for new visual experiences, the brand presents a short film with a Sixties atmosphere to unveil the new collection designed by Kate Moss. For its part, the agency hangs this creative theme around three main Internet axes: a dedicated website, a display campaign featuring the film and the new collection, and a competition inviting bloggers to make their own version of the film. This ultra-complete package enables the brand to develop the visibility of its new collection both on the social networks and in the blogosphere. The agency also launched a viral seeding campaign for the video, resulting in 180,000 viewings in one month in France, the U.K. and Germany. \u00a0 \u00a0\u00a0<\/p>","post_title":"Faraway","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faraway","to_ping":"","pinged":"","post_modified":"2013-01-11 15:53:36","post_modified_gmt":"2013-01-11 15:53:36","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/project\/faraway\/","menu_order":16,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/longchamp_faraway_001.jpg","project_logo":"<img width=\"470\" height=\"220\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };