mc2 Michel Campan

Super-connected, seemingly always on a layover between two airplanes, usually between Paris and China, Michel Campan is a top pioneer of digital in France. In 2000, he created the internet department at Hermès as well as their e-commerce site, which he directed for years. In 2006, he became Director of Interactive Marketing and CRM at Lancôme before becoming Senior Vice President of Interactive Marketing and CRM at Lancôme in 2008.

Since 2010, he has served as President of SAME SAME but different, the strategic and creative digital agency of luxury brands. Decidedly and distinctively international, the agency has offices in Paris, New York, Hong-Kong and Shanghai.


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