Context and Objectives

• Supporting the european launch of Beauté Angélique, the latest cosmetic routine
• Animating L’Occitane en Provence’s retailers
• Highlighting the brand on social networks and blogosphere

Our Solution

• A poetic 3-D animated movie displayed on blogs and websites
• A teasing operation involving famous European beauty bloggers and L’Occitane en Provence’s retails.
• A dedicated mini-site to present the new range
• A sweepstake to highlight L’Occitane en Provence’s retailers
• A European display campaign