Context and Objectives

• Supporting the launch of the Pivoine Flora range in Europe for Mother’s Day
• Highlighting the brand into the blogosphere
• Increasing the contact database

Our Answer

• A poetic 3-D animated movie to make Peony L’Occitane en Provence’s flower, displayed on blogs and sites  with a video-seeding campaign
• Make-up Tutorials with famous European beauty bloggers
• An event-oriented minisite to host the Perfume and Make-up range
• A sweepstake to feed the contact database
• A European display campaign