L’OCCITANE EN PROVENCE - L’ANGELIQUE
Context and Objectives
- Supporting the european launch of Beauté Angélique, the latest cosmetic routine
- Animating L’Occitane en Provence’s retailers
- Highlighting the brand on social networks and blogosphere
Our Solution
- A poetic 3-D animated movie displayed on blogs and websites
- A teasing operation involving famous European beauty bloggers and L’Occitane en Provence’s retails.
- A dedicated mini-site to present the new range
- A sweepstake to highlight L’Occitane en Provence’s retailers
- A European display campaign