Celebrities and entertainment/fashion media were present at the opening night for the activation of #DanceWithEsprit. We partnered Ubisoft and built a dance podium for people to take part in a ‘Just Dance’ activity to win a prize.



Esprit, the international fashion brand that represents style and quality since 1968 works on a basis of creativity and responsibility, combined with a sunny Californian attitude. Casual style, authenticity and good living are at the heart of the brand’s philosophy. By setting up in China, Esprit knew that the levers of entertainment and digital were essential.