A weekly post to enrich the followers experience with the brand news and products, backed with an auto reply to strengthen CRM. Frequent sampling dispatches of their skincare products is also a leverage to recruit more audience and realize online to offline. A delicate way to drive prospects to discover the store and Bonpoint style.


Bonpoint reviews its digital presence to offer an e-store with a graphic design and products consistent with its point of sales. The French couture house for children also wishes to improve the client's experience with information and news about the label as well as Chinese and Japanese e-stores.