Hogan Rebel

Anti-conformism, achievement, talents are dear values to Hogan Rebel. To promote its philosophy, Hogan Rebel Journey is a project that includes a book about the most famous ever rebel artists and a website that points out 12 personalities chosen by the label to embody their « daring » spirit. They want a buzz operation to arouse netizens’ interest in 4 countries France, UK, China and Hong Kong) and drive traffic to Hogan Rebel Journey website.