SAME SAME but different imagined an « O2O » digital campaign to reinforce one of the Chow Sang Sang Maison highlights.

An unprecedented digital operation to assert the position of the Maison in Asia during Mother’s day, and generate a meaningful traffic in the stores.

30,000 participants could choose within 9 sublime frames of mothers...



A chance for the participants to win a coupon which was directly activated in stores.