Offer an inovative experience to Officine Panerai’s audience via Facebook and Weibo applications. Exclusive information about the new collection Radiomir 1940 will be revealed on the applications during and after the event according to an editorial strategy. The operation will be relayed by e-influencers.


Watches&Wonders 2014 is the 2nd edition of an International Haute Horlogerie exhibition organized by the thirteen top fine Watchmaking Maisons in Hong Kong, during the “Golden week” in October.On this occasion, Officine Panerai wished to arouse engagement of its audience via its social media accounts.