An interactive platform using the parallax effect thus enabling an immersive experience for users to jump into. An unseen representation of Van Cleef & Arpels and its collections, in a magical world ofsurprising animations. A creation echoing the poetic and enchanting universe of the Maison, nourished by social functionalities and sustained by a dedicated promotional operation.


Van Cleef & Arpels

The product of the romance between Estelle Arpels and Alfred Van Cleef, the Van Cleef & Arpels company was founded in 1906. Van Cleef & Arpels was one of the first jewellers to establish its premises in the outstanding architectural setting of the Place Vendôme in Paris. The firm soon made itself noticed for its unique savoir-faire and its jewellery creations of breathtaking beauty. Van Cleef & Arpels is today known throughout the world for its constant innovation and legendary jewellery items.