var ProjectsData = { projects : [{"ID":3810,"post_author":"2","post_date":"2015-09-01 22:55:36","post_date_gmt":"2015-09-01 20:55:36","post_content":"<div>\r\n<p>Pour d\u00e9velopper la notori\u00e9t\u00e9 de la collection Possession en Chine, SAME SAME but different a choisi de lancer une campagne interactive sur les medias sociaux de la maison Piaget. L'objectif principal \u00e9tait de g\u00e9n\u00e9rer un buzz important sur les plateformes digitales chinoises.<\/p>\r\n<p> <\/p>\r\n<p>\u00c0 partir de Mai 2015, de nombreux contenus furent produits pour les comptes WeChat et Weibo de la maison. Un mini-site WeChat d\u00e9di\u00e9 \u00e0 la nouvelle collection Possession a \u00e9t\u00e9 d\u00e9velopp\u00e9 en compl\u00e9ment. Ce dernier met en exergue la collection et incite les utilisateurs \u00e0 visiter les boutiques gr\u00e2ce \u00e0 une m\u00e9canique Online-to-Offline.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\">\u00a0<\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/1.jpg\"><img class=\" wp-image-3798 aligncenter\" title=\"1\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/1.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/3-1.jpg\"><img class=\" wp-image-3799 aligncenter\" title=\"3-1\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/3-1.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p>Une c\u00e9l\u00e8bre actrice chinoise ainsi qu\u2019un metteur en sc\u00e8ne furent \u00e9galement invit\u00e9s \u00e0 tourner une courte vid\u00e9o pour soutenir la campagne et symboliser ce que chaque femme effectue quand elle suit ses propres aspirations. La vid\u00e9o fut diffus\u00e9e sur les comptes officiels WeChat et Weibo de la maison Piaget.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/004.jpg\"><img class=\" wp-image-3800 aligncenter\" title=\"004\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/004.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/005.jpg\"><img class=\" wp-image-3801 aligncenter\" title=\"005\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/005.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p>SAME SAME but different a \u00e9galement \u00e9tabli une collaboration avec une importante s\u00e9lection d\u2019e-influenceurs destin\u00e9e \u00e0 cr\u00e9er du buzz et attirer l\u2019attention des passionn\u00e9s de haute joaillerie pour la campagne.\u00a0Cette campagne am\u00e9liora grandement la communication \u00a0entre Piaget et ses clients et amena \u00e9galement un grand nombre d'entre eux en boutique cr\u00e9ant ainsi des opportunit\u00e9s de ventes.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/lastpic.png\"><img class=\" wp-image-3802 aligncenter\" title=\"Collaboration_samesame_influenceurs\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/lastpic.png\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<\/div>","post_title":"Piaget Possession: Turn and the world is yours","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"piaget-possession-china","to_ping":"","pinged":"","post_modified":"2016-06-28 11:13:38","post_modified_gmt":"2016-06-28 09:13:38","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=3810","menu_order":3,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/Possession-KV1.png","project_logo":"","client_name_color":"","links":"","client":{"ID":2074,"post_author":"1","post_date":"2014-09-29 14:28:29","post_date_gmt":"2014-09-29 14:28:29","post_content":"<p>En 1982, la rose Yves Piaget devint la source d\u2019inspiration de la collection de bijoux Piaget. Depuis, le 5 juin Piaget c\u00e9l\u00e8bre la Journ\u00e9e de la rose. En 2014, cette journ\u00e9e a \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9e autour d\u2019une exposition de photos en partenariat avec la fondation Liu Yan Art. La volont\u00e9 \u00e9tait de donner une envergure digitale \u00e0 cet \u00e9v\u00e9nement.<\/p>","post_title":"PIAGET","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"piaget-3","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:24","post_modified_gmt":"2016-06-30 13:00:24","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=2074","menu_order":55,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };