A Social media strategy with KOLs activation consistently with the « Angels smile » theme of the photo exhibition. WeChat campaign to bring online traffic to offline exhibition and launch a contest. In parallel, a Weibo campaign and A KOLs activation to amplify the online-offline event.


In 1982, Yves Piaget rose became the source of inspiration of Piaget jewelry collection. Since then, every 5th of June, Piaget celebrates the « Rose day ». The 2014 Rose Day event was organized with the concept of a photographic exhibition with Liu Yan Art foundation. The idea was to amplify this offline celebration.