March 19, 2016, in front of the Printemps Haussman , scooters overflowing with flowers were installed. Bloggers Rachel Martino and Bono distributed to each guest a rose with a label inviting them to celebrate spring. 

This flowering hosted by two famous influencers in their respective countries, triggered the social networks with #DESFLEURSAUPRINTEMPS. A campaign calling for the creativity of users, by publishing their portrait or their loved ones’ with flowers in order to earn Printemps gift cards.





The Maison Printemps was founded by Jules Jaluzot in 1865. Historical House values , which are innovation , elegance , service, sharing and wealth, are rooted in the DNA Printemps. They still lead today each choice of the Maison.