To reveal Cartier’s Maison heritage and values to Hong Kong audience, SAME SAME but different developed a KOL strategy by inviting four leading Hong Kong fashion e-influencers to Paris - origins of Cartier - to discover the Maison’s core value.


During their stay in Paris, e-influencers experienced an exclusive journey with the Maison in four inspiring visits. E-influencers live broadcasted their findings on their social media platforms throughout the trip and detailed their trip in blog posts as soon as they returned to Hong Kong. All their first-hand experience sharings were especially promoted with the hashtag #parisnouvellevague.


E-influencers first visited the grand flagship store in Paris to learn the history and culture of the Maison.



E-influencers were then invited to the launch event of the new Paris Nouvelle Vague collection. They understood the inspiration and tried on the new collections in the event.



After attending the launch event, e-influencers were brought to the Cartier high-jewellery workshop. It was the very first time that the workshop is open to e-influencers. The e-influencers clearly saw the craftsmanship excellence in the workshop.



Finally, the four e-influencers visited the Fondation Cartier for Contemporary Art to understand Cartier’s commitment and support on art.



Cartier, a world-renowned brand for its fine watch-making, jewelry and leather goods lines is one of the luxury references, and a symbol of the French elegance.