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LANCÔME
Création d’une stratégie WeChat complète : présentation de la marque et des produits, relation instantanée avec les clients... Une intégration CRM optimale grâce aux nouveaux "features" de la plateforme WeChat.
var client_id = 2055;
LANCÔME
Acteur majeur sur le marché du luxe en cosmétique, Lancôme a toujours intégré le digital en amont de sa démarche. Avec la popularité croissante de Wechat en Asie et ses fonctionnalités qui ancre ce réseau social dans le quotidien des Chinois, la marque se devait d’offrir un service premium à ses clients.